How PPC Marketing Helps Businesses Achieve Better ROI?

How PPC Marketing Helps Businesses Achieve Better ROI?

When businesses think about improving their return on investment (ROI), one strategy that first comes to mind is PPC marketing. But what exactly makes PPC such a powerful tool for increasing ROI? Well, let’s understand it in simple terms. PPC, or Pay-Per-Click marketing, is an advertising strategy in which you pay every time someone clicks…