Organic Traffic Dropping? Boost It With SEO Services In Indore
As we are living in a digital-driven world, making an online presence for the brand is, of course, important, but it’s not the end of the task. The main purpose is to bring organic traffic to your website. The matter of concern arises when the organic traffic starts dropping from your website—it’s like losing your customer.
The answer lies in identifying the root cause and implementing strategies to fix it. This is where SEO services in Indore come in.
Understanding Organic Traffic
Organic traffic refers to visits to your website without any cost, as the audience comes across your website through either indirect or direct intention. However, attracting traffic requires a lot of marketing strategies that are not free—they incur some kind of costs as well as time.
Organic traffic is basically of two types:
- Organic Search
Organic search comes from search engine platforms such as Google. - Organic Social
Here, the traffic comes from unpaid posts on social media.
The Reason Behind Dropping In Organic Traffic
The marketing experts at the best advertising agency in Indore address some reasons that can result in your website’s organic traffic dropping-
- Lacking quality in the content
To build a customer base, quality content is a must. Visitors will definitely get attracted to this. Mostly, due to sales allure, most brands forget that their content is lacking and not fulfilling the word count as well as being of no use to users.
That’s why it is essential to post content for a brand that is well-researched, fruitful, and informational for users. Always ensure content auditing whenever you find that your organic traffic is dropping.
- Over-optimisation
Sometimes, what websites do is focus solely on the fact that inserting keywords can increase their rank, but it can be a problem sometimes.
Google checks your content, and the overstuffing of keywords shows that your efforts are just for marketing, with nothing informational in the content. The same applies to SEO practices.
In that case, your website needs ranking. For this, there are various tools available that can help you know how many keywords need to be searched and how long your content should be, making the optimization perfect.
- Website speed
The speed of the website makes a difference. For example, if you are visiting a website and find it taking too much time to open, you will definitely give up on that page.
Similarly, studies show that if a website takes more than three seconds to load, people tend to go back, and almost 50% of users do this.
It is suggested to find the issue and fix it. The common issues are:
- Unnecessary overhead on the website
This shows that the website contains unnecessary data, such as unused features that you don’t use anymore. Check for these and remove them.
- Unorganised CSS
CSS is basically a code that specifies the look of your website, including colors, fonts, and layout. It needs to be well-optimized for better performance.
- Larger files
If your website is carrying too many files that are larger in size, such as images and videos, it will take more time to load. Compress them to improve speed.
- More plugins
Only use those plugins that are required and beneficial from a usage point of view. Instead of just making the website look fancy from the outside, ensure to add only those that are necessary and remove the unnecessary ones.
- Dropping of the domain authority
Domain authority starts to drop with the loss of backlinks, as they play a vital role in maintaining quality. Backlinks link your website to other valuable websites, increasing the trust of your audience.
What happens is that during the updating of website content, these backlinks can sometimes get missed. As a result, the website may end up with low-quality links, which can affect your ranking.
- High competition
Competition always makes a difference and increases the chances of innovation. Since your competitors are doing the same as you, ensure that your SEO strategies are exceptionally well-crafted to make you stand out.
You can take the help of a good SEO service agency like Digital Amigos, an emerging leader in SEO services in Indore, which is helping various brands grow through competitive SEO strategies.
- Google Penalty
It’s a kind of punishment from Google, given when Google finds that your website is unethical, has copied content, or uses purchased backlinks. Google does not rank those websites and lowers their ranking so that nobody on the internet can find you.
This is also called negative SEO, where the ranking of the website is harmed by going against Google’s policies. SEO services in Indore work well with fair SEO techniques that can help you achieve success in the long term.
Read more: Best SEO Services in Indore to Boost Your Online Presence
- Hacking of website
It refers to unauthorized access to a website, causing it to malfunction as hackers attempt to manipulate the security or code to change how the website functions. There can be serious consequences for your website and brand, such as:
- Harmful code insertion and misleading information, can lead to a Google penalty.
- Loss of trust from your audience, especially if they see security warnings on their browser.
- Hackers can crash your website, taking it offline.
All these factors can lead to a significant drop in your organic search rankings.
How To Respond To A Drop In Organic Traffic
Ensure you create daily reports of your website’s traffic and rankings to manage potential issues before they occur. This will help you identify the real reason behind the drop and address it quickly, making the process more manageable.
Be proactive in protecting your site so that the detection of negative SEO becomes easier. For example, whenever you make updates to your website, check its ranking on the same day and compare any changes noticed. Also, immediately review all backlinks.
SEO services in Indore have specialized expert teams that closely monitor SEO rankings and detect changes quickly, protecting your website from harm.
Conclusion
Website ranking plays an important role in the success of a brand, as digital marketing is gaining priority. Organic traffic comes when you fulfill all the requirements of Google by applying the essential strategies to rank, which give you identity and success.
If your ranking drops, take a journey through the reasons and remedies discussed above. If you need help understanding this, don’t hesitate to reach out to Digital Amigos, an emerging advertising agency in Indore, well known for its SEO services in Indore and complete digital landscape solutions.
